TikTok’s semi-closed loop launch in eight major countries provides unprecedented cross-border marketing opportunities for merchants. These countries include Germany, France, Spain, Italy, Canada, Australia, Japan, and Korea, with the expectation of opening more regions in the future. This move undoubtedly brings more business opportunities for cross-border merchants, making it the most popular topic at present: how to find new opportunities in this vast sea.
For those unfamiliar with semi-closed loops, it refers to TikTok’s collaboration with external e-commerce platforms, allowing merchants to place external product links on their TikTok account’s personal homepage or videos. Users can click on the links to navigate to independent stores for purchases, essentially the same as TikTok’s “Little Yellow Car” feature, where TikTok acts as a引流 tool.
Understanding the interests and hot topics of TikTok users in different countries is crucial for merchants to accurately target their audience and develop effective marketing strategies. This article will analyze how merchants can lead trends by exploring the interests and hot topics of TikTok users in eight countries and discuss the market trends for 2025.
European Market: Germany, France, Spain, Italy
User Characteristics: European TikTok users are primarily young people with a strong interest in humor, life skills, entertainment, music, and dance. Hot Topics: Funny videos, life skills challenges, food challenges, music challenges, dance challenges, etc. Merchant Strategies:
- Humor and Life Skills: German, French, Spanish, and Italian TikTok users have a strong interest in humor and life skills content. Merchants can create a light-hearted brand image by incorporating local humor elements.
- Music and Dance: European TikTok users are passionate about music and dance. Merchants can use music and dance elements to create content in these areas.
- Food Challenges: European TikTok users enjoy food challenges. Merchants can create food-related content, such as German beer, French cuisine, Spanish seafood, and Italian pizza.
North American Market: Canada, Australia
User Characteristics: Canadian and Australian TikTok users are mainly young people interested in creative content, entertainment, food, fashion, and travel. Hot Topics: Creative videos, funny videos, food challenges, fashion搭配, travel vlogs, etc. Merchant Strategies:
- Creativity and Entertainment: Canadian and Australian TikTok users are interested in creative and entertainment content. Merchants can use creative elements to create creative videos.
- Food Challenges: Both countries have a strong interest in food challenges. Merchants can create food-related content, such as Canadian maple coffee and Australian seafood.
- Fashion搭配: Both countries are interested in fashion搭配 content. Merchants can create fashion-related videos, such as Canadian winter clothing and Australian summer clothing.
Asian Market: Japan, Korea
User Characteristics: Japanese and Korean TikTok users are primarily young people with interests in music, dance, games, food, and fashion. Hot Topics: Music challenges, dance challenges, food challenges, game live streams, fashion搭配, travel vlogs, etc. Merchant Strategies:
- Music and Dance: Japanese and Korean TikTok users are interested in music and dance. Merchants can create music and dance-related content, such as Japanese anime music and Korean pop music.
- Food Challenges: Both countries enjoy food challenges. Merchants can create food-related content, such as Japanese sushi and Korean kimchi.
- Game Live Streams: Both countries are interested in game live streams. Merchants can create game-related videos.
Market Trends for 2025
Video Duration Growth: By 2025, TikTok video duration is expected to exceed 60 seconds, providing merchants with more marketing materials. Live Streaming Function Development: By 2025, TikTok’s live streaming function will be more developed, offering merchants a wider range of marketing options. AR and VR Technology Application: By 2025, TikTok will more widely apply AR and VR technology, providing merchants with richer marketing experiences.
TikTok Store Backend Data Management Page Translation
Conclusion:
TikTok’s global expansion offers unprecedented cross-border marketing opportunities for merchants. Merchants need to understand the interests and hot topics of TikTok users in different countries to develop precise marketing strategies, create localized content, use influencer marketing, accurately target ads, encourage user-generated content, and stand out in the global TikTok market.
To smoothly enter the overseas market, merchants not only need to understand local culture but also require a stable network environment and multi-account operation guarantees to ensure their business operations run smoothly without worries.
For those looking to navigate the complexities of international e-commerce, GMMat is a product that provides convenience for cloud phone matrix account management, solving issues related to residential network compliance for cross-border businesses. It serves domestic users in e-commerce, cloud vendors, game publishers, and more. To learn more, visit their website.